Self-Help Market Writing Sample: Energy Drink Promo (Rehydrate)

How the Wrong Sports Drink Kills Your Workout Progress

Are you sabotaging your workouts without knowing it?

At the same time, are you wasting precious time and money?

Truth is, if you’re doing the following three things, you are.

–Drinking some popular beverage you saw advertised on TV that doesn’t do anything for you and isn’t that good for you either.

–Spending more than a dollar on your sports or workout recovery drink.

–Skipping a hydration drink during physical exercise.

Proper workout hydration is vital. Just one hour of moderately intense exercise at 70 degrees Fahrenheit costs your body about 27 ounces of sweat.*

Recent studies show losing all that sweat can cause fatigue, dizziness, muscle cramps, and even heat stroke.

Heck, even low-intensity activity can cause significant fluid loss.

Your performance drops. Reaction time increases.  Concentration and judgment decrease. And unfortunately, you may be completely unaware of any of this until it’s too late.

And guzzling some sugar-loaded liquid that omits valuable nutrients isn’t the answer either. Besides, many hydration drinks offer only measly results, leaving gaping holes where you need extra coverage.

I mean, imagine you’re working out, sweating buckets, and giving it your all.  Then, you hit the proverbial brick wall.

So you reach for some popular drink for relief. Sure, you’re not thirsty anymore, but you didn’t get anything to give you the push your body demands.  I mean, you could have saved money and just drank water!

How to Get More Bang for Your Workout Buck 

Imagine working out, playing sports, or performing any kind of extended physical activity, and knowing for sure you’re getting proper hydration.  And hydration that gives you an edge on the competition, and is safe and affordable.

Well, you can turn your imagination into reality with the new REHYDRATE by AdvoCare, the nation’s premier provider of breakthrough nutritional supplements.

Previously, this high-powered sports drink far exceeded other sports beverages. Original REHYDRATE mobilized 15 vital nutrients that maintained proper metabolism and halted fatigue.

Now, this high-octane formula packs even more punch.

The added firepower comes from the Sustamine™.  This explosive new ingredient has even greater ability to boost hydration and recovery while ramping up energy levels.

Sustamine** is comprised of the amino acids, L-alanine and L-glutamine, and promotes electrolyte and water absorption. Also, this critical compound plays an important role in strengthening the immune system, fusing muscle protein, and producing energy.

AdvoCare has also upgraded REHYDRATE’s other benefits:

  • Only 40 calories per serving (previously had 50).  Fewer calories than any comparable beverage
  • Only six grams of sugar (previously had eight). Less sugar than any comparable sports drink
  • Improved mixing ability —  quick and easy

Naturally, REHYDRATE retains all of the remarkable advantages it had before:

  • Provides the full spectrum of crucial nutrients for improved electrolyte balance
  • Has a 1:1 ratio of sodium to potassium, two of the most energetic electrolytes you need when you sweat
  • Contains amino acids to help feed muscles
  • Includes potassium which supports your body’s metabolic ability to create energy
  • Fuels your body with carbohydrates to boost energy and long-term muscle endurance
  • Offers antioxidants to fight cell-damaging free radicals produced  during exercise
  • Helps prevent cramping before and after your workout by providing calcium, magnesium and L-glutamine to aid muscular contraction and relaxation
  • Supports proper heart health because of its low glycemic index
  • Has the same concentration of salts and sugars as your body, resulting in rapid rehydration
  • Contains the vitamin B-1 to quickly convert carbohydrates in your diet to energy

Why should you believe that REHYDRATE boosts performance more efficiently than anything else on the market?  Just give me a minute or so and I’ll show you.

The Key to Selecting Your Hydration Drink: Trust

First, AdvoCare has led its industry with trail-blazing nutritional supplements and sports performance products since opening in 1993.

And as recent as June 2008, AdvoCare received the Direct Selling Association’s (DSA) Innovation Award.  The DSA honors only the industry’s best at its annual banquet.

Because of AdvoCare’s emphasis on quality and safety, hundreds of the county’s top athletes and celebrities endorse their products.

These include NFL quarterbacks Colt McCoy and Drew Brees; Major League Baseball pitchers Kevin Correia and Lance Cormier; and US women national soccer champions Carli Lloyd and Catherine Whitehill.  If you want more names, check out the lengthy list of endorsers at

Why Rehydrate is the Exception to All Other Sports Drinks

During my hours in the gym, I’ve noticed something I’m sure you have too.  People don’t get too excited about their hydration or sports energy drinks. Rehydration is the exception.

A prominent UFC fighter recently spoke quite enthusiastically about the results he experienced with Rehydrate on his blog.  Unfortunately, I wasn’t able to reach him to get permission to use his great story so I’ll just call him “Grappler X”.

Grappler X wrote that during the few weeks he had been taking REHYDRATE, he experienced several striking differences between it and other sports drinks.

“I notice that as I drink Rehydrate I actually feel like my thirst is satiated. In the past, that has been hard to accomplish. I’ve tried just about every kind of ‘ade’ out there as a post-workout rehydration.

“I notice that even though I drink them I don’t really ‘feel’ much of an effect in terms of quenching my actual thirst and for lack of better words…that dehydrated feeling. I am happy to say that Advocare’s REHYDRATE changed that!”

Grappler X continued: “I am noticing a huge difference in my body’s ability to feel rehydrated and actually not feel drained. This is a unique sensation especially since having wrestled and grappled for the past 18+ years, I know a thing or two about what it feels like to be dehydrated.

“The best I can equate it to is when you give a dry plant some water and it seems to perk back up right before your eyes. That is how Rehydrate makes me feel,” he explained.

UFC Contender Kevin Burns shares Grappler X’s enthusiasm for REHYDRATION, “The products have helped me to continue to perform at a high level regardless of how strenuous my workouts are.”

Kevin Correia, Pittsburg Pirates starting pitcher, is also a big fan of Rehydrate. “I would recommend it to anyone looking to get healthier and increase energy, and I feel confident that AdvoCare offers the best products available.”

And this is only a small sampling of individuals REHYDRATE has helped perform sports or workout more productively.  Just type in “Rehydrate” or “AdvoCare” into any online search engine and you’ll find many more.

Cutting-Edge Science Makes Rehydrate—and You—a Winner

Another group equally gung-ho about REHYDRATE is the sports science community.

For example, AdvoCare’s Sports Advisory Council includes many of the top strength and conditioning coaches and athletic trainers in the country. Involved in football, hockey, motorsports, and wrestling. these strength-and-conditioning coaches and trainers were among the first to discover, implement, and endorse the superiority of AdvoCare products.

In speaking for the group, Todd Miller, Professor of Exercise Science, George Washington University Medical Center, said: “I am deeply impressed with the devotion to excellence and the strong commitment to health awareness and education that defines AdvoCare. This guarantees that the nutritional needs of athletes and non-athletes are met safely.”

Guaranteeing that the ingredients in REHYDRATE are the safest, most efficient, and highest quality available is AdvoCare’s own “police force”—its Scientific & Medical Advisory Board.

Highly regarded and recognized in their areas of expertise, members of this board ensured that the science and ingredients in REHYDRATE were as cutting edge as possible. And they promise REHYDRATE offers a unique, total solution to your workout needs.

“Translating high science into high-quality products is a challenge, and AdvoCare has always been a leader in this pursuit,” states board member Carl I. Keen, Ph.D., Distinguished Professor of Nutrition & Internal Medicine, University of California, Davis.

Some Doubt is Natural … But Don’t let it Rob You of Having the Best Workouts Ever

Now, it’s possible you’re sitting there asking yourself:

  • Can REHYDRATE really work for me?
  • Will I finally be able to remove those barriers that are blocking me from true workout success?
  • Is it possible for me to have consistently powerful workouts and still have energy to burn?
  • And can I really do this with a sports drink that is actually healthy and affordable?

These are solid questions.  And the answer to all of them is a resounding YES.

You’ve read what great things other people have experienced with REHYDRATION.  It will do the same thing for you—guaranteed.

You Have Absolutely, Positively Zero Risk

But you’ll never know if REHYDRATE works for you until you try it–so I want to make everything as easy as possible.

I’m going to remove all the risk.

Here is my straightforward, no-obligation, iron-clad 100% guarantee. It takes away every ounce of risk you might be feeling and gives you the power to start deserving more out of your workouts right away.

Try REHYDRATE for 30 days.  If it doesn’t do everything I promise, just call me for a prompt, no-hassle refund.

I can’t think of a stronger, lower-risk promise to offer you. It is beyond fair.

Begin at Once…Today

If you want to more success in the gym, on the ball field or court, or wherever you workout or play sports, Rehydrate is a must-have. It’s the fastest way to eliminate what’s stopping you from performing at the highest level.

However, because of high demand, REHYDRATE has already sold out once. So don’t delay, get it now, while there’s still time.  Besides, you deserve it.

And for now, REHYDRATE is only $57.95 for 56 servings–that’s just pennies over a dollar.  Most sports drinks cost twice this.  And the ones that don’t?  Two words.  Lousy aftertaste.

REHYDRATE feeds your muscles–and taste buds–in citrus, grape, and fruit punch flavors that are so mouthwateringly delicious, you’ll want to drink it even when you’re not exercising.

So, are you ready to get started?

Ordering is easy.  Just use AdvoCare’s easy ordering system.  Go to and click on “The Products” button on the left.  Next, click on the “Active” button, center left, and select REHYDRATE. Place your order and you’re done–quick and easy.

And if you have any questions before or after you get REHYDRATE, you can email me, Paula Longstreet, at  You can also call me at XXX-XXX-XXXX.

*Resources: University of Iowa Healthcare, New World Encyclopedia, Texas Heart Institute

**Sustamine is a registered trademark of Kyowa Hakko BioCor, LTD

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