Most likely you are. So find out how this “unlikely” secret weapon can help you succeed–even in our jam-packed markets
(Pssst…Still using those hype-filled promotions that were popular years ago? Stop. They can get you laughed at today.)
This oversight could be costing your business thousands of dollars in lost sales every day…
…all because you’ve never heard about this stealth tool’s mind-changing power.
Here’s how you could be losing out…while your competitors are grabbing your share of the profits.
OK, we’ll both agree your products or services are like jewels in an imperial crown—the finest anywhere.
But your current marketing efforts—sales letters, landing pages, brochures—aren’t convincing clients and prospects to contact or buy from you.
You know if you could only discover the best way to persuade people to make purchases, you could quickly and easily adjust. But you have questions…uncertainty.
For instance:
What is one of the most successful sales tools today?
And what are all those Fortune 500 companies using to continue to rake in billions of dollars?
The answer in one second. First though, please consider this…
How to turn a nightmare sale call into the meeting of your dreams
Imagine you’re in a marketing meeting with prospective clients. You show them your hype-based sales letter, your “look-at-me” website, and your “our-company-is-the-greatest” brochure.
The client team members look at each other, eyebrows raised. Their leader—a stern-looking redhead in her late 30’s named Angela– then stands up, slowly shaking her head from side-to-side.
Looking you straight in the eye, she says, “Thanks—but no thanks.” Then she and her team march out of your meeting room.
Now picture how this meeting would turn out if you had used the ultimate stealth sales weapon—or several of them.
This time, the client team examines your material and nod affirmatively to each other. Smiling, Angela then stands up, extends her hand to you, and says, “We’re convinced. When can you start?”
So what the heck is this ultimate stealth sales weapon? Call it…
…The smartest way today to get all the new customers your business can handle.
Today’s skeptical marketing climate has leapfrogged this copywriting standby to the forefront. It’s a fact…the ideal stealth sales tool is now—the case study.
This high-octane promotion packs more punch than traditional advertising. It’s unbeatable for creating sales leads, and moving potential customers deeper into your sales funnel and closer to buying.
Why? Because it carries a higher degree of validity than those hyped-up sales messages that no longer work.
Basically, a case study, or customer success story, trumpets how a happy customer used your product or service to solve a problem and advance his or her business.
This 1-to-3 page sales tool uses a Setup–Complication–Resolution story format to catapult reader curiosity. This “soft sell” approach drives them to want to know more and ask for further details.
Also, when you share your customer’s successful experiences with your product or service, you build your believability in your market. The result? More sales.
In fact, a Forrestor Research Inc. survey shows that 71 percent of buyers purchase based on this trust and credibility.[1]
“Dollar for dollar,” says copywriting and marketing guru Bob Bly, “case studies may just be the single best investment a company can make in its marketing arsenal.”[1]
Adds business-to-business marketing expert Heather Sloan:
“Everyone loves stories. Stories paint pictures…evoke emotions…and, they give your presentation sticking power. And the easiest way to tell a marketing story is by case study.”[2]
These moneymakers offer you big-league benefits because they…
Stretch your marketing budget & supercharge credibility
Case studies offer every organization—especially those in the health, wellness and fitness markets—huge advantages over conventional advertising. Customer success stories are unsurpassed because they:
***Skyrocket your company’s credibility—The story of a satisfied customer cuts risk for prospects and resonates much deeper with them than standard hard sell ads.
Because you show you’ve already solved a similar business obstacle, the chances of converting your prospects into buyers improve dramatically.
***Muscle up of your publicity campaigns–The media—online and off—love the feel-good human interest stories case studies contain. In fact, check out the “trades” or any professional magazine, what do you think the sources are on many of their articles?
That’s right—case studies. And often they’re published word-for-word.
Plus, prospects can relate better to these success story’s problem/solution format than they can with typical advertising.
Why? Because if they’re reading your case study, most likely they have a similar plight. And they want to pay YOU to solve it.
***Provide proof that powers buying decisions—Potential buyers want to read third-party endorsements that offer real-life evidence from authentic users of your goods or services.
Big-buck celebrity endorsers are seen as, well, just that. Most folks rightfully figure they just stop by a studio, read a script, and pick up a hefty check.
Also, hype-filled killer copywriting no longer works like it used to.
Countless recent marketing studies show prospects want to hear objective reports on how regular people found a solution to their challenge.
***Cut through the clutter—High readership, curiosity, a glimpse into the world of your peers and competitors, case studies have more of what most marketing material skimps on.
They offer concise yet dramatic tales about individuals who have faced and solved similar business hurdles.
You also stir your reader’s intrigue gland. Adversity and triumph are wrapped in striking stories.
***Laser target buyers—Prospects want to know about real-world successes dealing with their types of problems–in their industry.
You can use a case study for each of your offerings to focus on every niche segment—market, demographics, age, geography—you want to reach.
***Justify your business decisions—If you show that a specific product, service, system boosts your department’s bottom line, your firm is more likely to keep it—and you.
And after a case study confirms how you and your team saved money, time or otherwise increased profits? You not only defend your decisions, but you transform you and your team into heroes.
***Reinforce your marketing objectives—When you expose prospects to your company’s best practices approach, you broadcast a consistent superior sales message.
Imagine the promotional power your company will get when potential customers read about the mammoth results others have experienced with your solutions.
***Provide a marketing tool that can be used at least 15 different ways—That’s right. Case studies can reach farther than any other kind of advertising collateral.[1]
They give your business wider exposure because they can be used in about every forum to a variety of different audiences. Plus, you can use them at every stage of your sales funnel.
Without question, case studies will multiply your marketing, sales and public relations efforts once you start distributing them through all the possible channels.
Now…
Who’s profiting from marketing with case studies?
Before answering that, let’s emphasize a major point: Case studies have “universal pulling power.”[1]
They pay big dividends to large, established corporations like IBM, Oracle, and Microsoft; they do the same for solo operations. And they even help start-ups build visibility and credibility.[1]
But health, wellness, and fitness businesses that sell to other businesses (B2B) have capitalized on them the most.
In fact, many have hundreds of these studies, one on each of their products or services. This way they can show all the different black-belt benefits they can bring to multiple audiences.
For example:
- An exercise equipment manufacturer can use their case studies to spark sales to gyms and other workout facilities.
- A yoga or martial arts studio will employ them to convince companies to contract with them for employee personal training.
- Even a massage therapist can use these studies to fuel their campaign to set up corporate accounts.
Sell to consumers only? Perfect. Business-to-consumer (B2C) firms are increasing their use of case studies in their marketing toolbox.[1]
Imagine prospects reading a success story about how your nutritional supplement ended a client’s long-term health problem…
…or about when your martial arts course shot a student’s self-esteem so high she got a big promotion…
…or how your yoga class changed a client’s life outlook from dark and dreary to joyous and enlightened.
It could be what finally pushes them into making that purchase—and even turn them into a life-long customer.
Like in B2B, case studies are especially useful to B2C companies that sell high-priced products and services like exercise equipment, coaching programs, or physical therapies.
But–these sales generators are also superb for less costly items such as endurance drinks, martial arts classes, and CrossFit workouts.
And if your good or service has a high learning curve or takes time before it becomes effective?
No problem. A case study can show how someone already used your item to solve a similar concern. So it’s ideal for either challenge.
Decided to have a case study done? Then choosing the best person to write it comes next…
Nail this part right & launching your case study campaign will be a breeze
This is an easy one…because we can find out from two case study professionals how to pick the ideal case study writer.
“Your case study writer should possess good skills in story development …and know the importance of research and how to use investigative tools to gain a deep understanding of their writing subjects,” says our earlier marketing expert, Bob Bly.[1]
And the best person to do that? Someone whose experience merges journalism and marketing communications, he notes.
Renowned case study writer and business owner Casey Hibbard agrees:
“Writers with journalism…marketing communications or public relations skills… maybe the closest fit. They know how to interview; write a strong lead, engaging headline; use customer quotes effectively; and keep a story flowing from start to finish.”[3]
My background fits these two professional’s descriptions to a T.
My name is Dale L. Sims, stealth sales strategist (That basically means I don’t use hyped, high-pressure sales methods). And I have almost 20 years experience in journalism, sales, marketing and copywriting.
Happy clients say:
“Dale’s work is of the highest quality, and it delivers results. He is prompt completing an assignment and always a pleasure to work with.”
Kevin Potter, Owner, Sunrise Villa Vacations, Cabrera, Dominican Republic
“Dale is a goldmine of copywriting ideas. He always comes up with attention-getting, results-driven material for whatever kind of copywriting platform I need. He is super resourceful, but most importantly, totally dependable regarding deadlines.”
Paula Longstreet, Owner, Healthy Design, Cadillac, Mich.
“Dale has always been a pleasure to work with, and his writing style is consistently precise, pertinent and intelligible. Whatever the project, I recommend him to you without equivocation.”
Kevin Hayes, St. Johns, MI, attorney and author of Kickland, Don’t Vote for Me, Amrit’s Sin of 2pi.
Also, using an independent professional like me has many major advantages:
- You won’t bog down your marketing team with writing projects.
- Customers won’t feel like you’re trying to nab testimonials to pump up your bottom line.
- And the chances that your case study will turn out as it should—professional and objective—rise dramatically.
So…
Just say no to institutional advertising & yes to energizing your marketing
This is a crucial moment for you as a business owner or marketer. As I covered at the beginning of this message, two paths lie ahead of you. But only one of them really makes sense.
You can stay with the hard-to-measure results of traditional advertising, or…
…you can thrive with the confidence and satisfaction that comes from knowing you’ve got the perfect tool to persuade people to buy your goods or services.
You’ll more effectively target buyers…build business cred…launch publicity campaigns…confirm your business decisions…back up marketing plans…and plenty more.
You can even show your case studies to potential partners and venture capitalists. It may get you that financing you’ve been searching for.
Look, I want to help you get the kind of marketing results you and your company deserve. Why go another day without the assurance and anticipation of marketing success you’ll get by having case studies backing–or spearheading–your sales attack?
You’ve been losing marketing ground long enough—and delaying will just cost you more. It’s time to accept this risk-free invitation to contact me to get started.
But first, consider this…
You’ve discovered why traditional advertising is no longer your smartest choice. Here’s another crucial reason: Cost
Check out the latest industry-standard fees for these familiar institutional advertising projects:[4]
- Standard 3-panel brochure: $1,000–$3,000
- 2-4 page lead generation sales letter: $2,000–$3,500
- Half to full-page print ad: $1,500–$3,000
How does a long-running case study compare?
Thousands of companies like yours across the country have paid $1,200 to $2,000 for a case study. And they found it was money well spent.
But now you can get the same professional-level case study for a fraction of that cost.
You see, your “Ultimate Stealth Sales Weapon” goes for just $499.
That’s much less than a thousand dollars plus to get the tool that could stop your firm from ever again losing out to your competitors. And–simultaneously kick-start your business’s turnaround.
Now…
Here’s my personal promise to you—plus another huge benefit
Case studies are about as risk-free as you can get. So there’s zero risk to you to get started. Plus, you get my ironclad, no-hassle, 100% complete satisfaction guarantee.
Time and time again, my clients have expressed total approval of my work. But in the unlikely event you aren’t thrilled with it upon completion, I’ll revise your case study with your guidelines…quickly and at my expense.
And, if you need your case study by a certain day, you’ll get it.
But one last thing before you decide—because there’s yet another huge advantage case studies provide. Imagine you’ve posted case studies to your website. Now when prospects come to it, your studies will do your selling for you—without sounding like just another marketing pitch.
It’ll be like having your own virtual sales force.
And remember, successful marketers today prefer to use case studies to close sales.
So–convinced that case studies are now the most powerful and persuasive marketing method to boost your company’s revenues? Then…
Please let me hear from you right away. Just contact me through the form below or call me at 616-956-1171, and I’ll respond ASAP.
To your marketing success,
Dale L. Sims,
Stealth Sales Strategist
PS—GET A FREE BONUS ACTION GUIDE–JUST FOR CONTACTING ME. Reach out to me and I’ll email you a personalized copy of “Finding Your Self-Help Product’s Unique Selling Proposition: 9 Coveted Copywriting Secrets That’ll Catapult Your Products Above the Competition.”
This 24-page special report, the only publication available for finding USPs for products specific to our market, is yours ABSOLUTELY FREE ($14.95 value). It also comes with a handy checklist to make your USP search faster and easier. (It’s also adaptable for services.)
To get your copy, just use the form below.
References:
[1] Marketing With Case Studies, Bob Bly, CTC, 2013
[2] The Business-To-Business Marketing Handbook, Bob Bly, CTC, 2012
[3] Stories That Sell, Casey Hibbard, 2009
[4] Essential Templates for Your Copywriting Business, American Writers & Artists Inc., 2014
Dale L. Sims, Stealth Sales Strategist: Copy, content & business-boosting ideas for self-help marketers. 
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