Self-Help Market Writing Sample: Amazing Anti-Aging Ad (Direct Response)

BioTools turbocharges your ability to enjoy life confidently and to the fullest.

Keep This One Thing & Never Fear Old Age Again           

Dread of declining health. Depression about potential senility. And most of all, doubt about your ability to remain in control.

These corrosive concerns about your future may have struggled for supremacy in your mind since your early 40s.

Perhaps you watched the slow deterioration of your own parents’ mental and physical health.  Or possibly, you’ve heard or read about another baby boomer’s slow slide into age-related decline.

Regardless of the reason, “I don’t want to end up like that,” is something you tell yourself often.

Well today, you can eliminate that worry forever.

What can cause this life-changing turnaround?

A breakthrough scientific solution that can provide you with that ONE THING all Baby Boomers want to keep throughout their lifetime—INDEPENDENCE.

  • Independence—Because you have stronger and longer-lasting mental and physical abilities than ever.
  • Independence—No more fear, now or in the future, of old age’s slow decay.
  • Independence—Anticipation of vitality and protection throughout ALL areas of your life.

Maybe you have limited time and income to protect your future.  What if there was a simple, affordable way to maintain an active lifestyle, and extend your body’s warranty expiration date?

The Ravages Of Aging:  Just Say No!

A graceful and honorable old age is the childhood of immortality,” said Greek lyric poet Pindar (522—443 BC).

The question is: How to achieve that “graceful and honorable old age” that leads to true independence–affordably, efficiently, and safely?

The answer is AdvoCare’s BioTools.

This proactive two-supplement approach to healthy aging for baby boomers provides a one-two combination against one of life’s greatest uncertainties.

Imagine your future with BioTools:

  • Enhanced immunity system
  • Amped up brain power
  • Slower aging process  
  • Increased strength and vigor
  • Possess endless energy
  • Recovering from exercise faster
  • Building that steel-trap memory
  • Living an active lifestyle
  • Enjoying better sex
  • Being more productive
  • Healing faster after surgery
  • Enjoying better overall health
  • Improved sleeping habits
  • Reduced need for medical care, prescription drugs
  • Boosted self-confidence
  • Heightened ability to adapt to stress
  • Seeing the larger picture when challenged
  • Lowered anxiety, increased relaxation
  • Possessing a more youthful attitude
  • Having friends and family eager to enjoy your company

Yes, these are strong claims.  But I’m going to show you not only that AdvoCare delivers on their promises, but how.

First, some quick background.  As recent as June 2008, AdvoCare received the Direct Selling Association’s (DSA) Innovation Award.  The DSA honors only the industry’s best at its annual banquet.

And AdvoCare has led its industry since its 1993 start.  How?  By providing trail-blazing nutritional supplements and sports performance products while emphasizing quality and safety.

Heck, AdvoCare products are even endorsed by top athletes such as Cleveland Quarterback Colt McCoy, Detroit Pitcher Daniel Schlereth, Milwaukee Guard Michael Redd, and Mary Jo Sanders, World Boxing Council world champion.  If you want more information, check out the mile-long list of endorsers at

You Don’t Have To Be A Fitness Fanatic To Live A Long, Healthy Life

The AdvoCare advantage has allowed thousands of customers to achieve that coveted independence.  And if you check online, you’ll see they’re thrilled to share their experiences.

Listen to what this pleased couple had to say about BioTools:

—After Nathan Thompson, Oak Grove, Pennsylvania, fell on some ice and broke his back last winter, he visited his doctor.  Nathan’s doctor recommended Bio Tools.

The medical practitioner explained that, because of its healing properties, BioTools was the best product for recovery on the market.

He suggested to Nathan’s wife Angie they find an AdvoCare representative and order it.  After the husband and wife team told the doctor they were AdvoCare reps, he responded, “Good, you know the benefits it will play in your recovery.”

Angie continued: “Can I tell you it healed my husband? I can’t because my husband had never broken his back before.  What I can tell you though is this… Nathan was not to return back to work for eight weeks.  He went back in four, working 10 hours or more if needed, six days a week, and he stands on a cement floor all day long!”

Every day after Nathan got home, Angie would ask him the same question, “How’s your back?”  Nathan always answered with a smile: “Fine, no problems, no pain!”

Fitness buff Mia Finnegan, Providence, Rhode Island has a different but similar story.  “Years ago I was able to train six hours a day. I had the luxury of doing that, but now that I’m 43-years old and have three children. I don’t have the luxury of that time anymore.”

The good news, Finnegan says, is: “I’m training a quarter of the amount of time I used to and getting better results. Using AdvoCare products has just made all the difference in the world.

“Before AdvoCare came into my life, I was taking products from seven different places. And I will tell you, nothing has worked like AdvoCare. I feel better now than when I was in my 20s. I have more energy, amazing workouts, and amazing recovery, where that was tough before.

“I feel better than I ever have! I feel like I’m in the best shape of my life, after three children. I definitely could not have done it without AdvoCare products!” Finnegan noted.

Doug Gross of Washington is another AdvoCare enthusiast.  “In October 2008, I turned 60 years old. I can hardly believe it! I was never more than an average athlete as a youngster. Now I can excel as an older youngster with help from AdvoCare. I love it!”

BioTools Gives You “First-Strike” Capability

The first punch in BioTool’s one-two attack is BioCharge.  This potent powdered drink provides you with the power to overcome many of aging’s hardest challenges.

  • Loss of muscle mass
  • Reduced energy
  • Boomeritis—baby boomer’s age-related aches, pangs, and twinges
  • Poor performance in areas you once excelled at
  • Exercise recovery
  • Loss of physical control

These conditions are a result of a combination of poor nutrition and a gradual shift in your body’s ability to maintain a constant state of genetic control.  

 To counterattack, BioCharge lets loose its own version of the “Dogs of War.” This exclusive combination of high-performance ingredients helps you restore some of that control over your genetic material you had when you were younger.

  • B vitamins, as well as folic acid, provide a non-caffeinated source of energy that bolsters your gene’s physical control. Agouti mouse studies have even shown that diets supplemented with these nutrients can reverse overweight, blood sugar, and cardiovascular ailments.
  • Taurine, a health-boosting antioxidant, ramps up energy and heightens mental focus.  Antioxidants are vital in preserving and protecting your youth.
  • Branched-chain amino acids are the name given to L-leucine, L-isoleucine, and L-valine. Of these three, L-leucine is most important for the prevention of age-related muscle mass loss.  It also governs exercise quality and intensity, and faster workout recovery.

The following plant-based ingredients also have protective properties and strengthen your genetic material.

  • Cat’s Claw is a traditional medicine from the Amazon rainforest. Historically, people brewed the vine’s bark into a tea for treating inflammatory problems, one of your heart’s biggest threats.  Cat’s Claw also ups your body’s immunity power and ability to repair itself after physical challenges.
  • Grape seed extract also helps fight inflammation, and are high-voltage antioxidants.   This substance is rich in polyphenols and energizes cell activity.  This can potentially slow cell breakdown, as well as aging problems like wrinkles.
  • Green tea leaf extracts are rich in catechins, revved up antioxidants studied for their protective abilities.  These powerhouses fortify heart, joint, and mental health.

And AdvoCare doesn’t stop there.

Doubling The Assault On The Miseries Of Old Age

BioTools’ version of the right cross is BioTune.  This natural substance reinforces BioCharge by bolstering that youthful feeling caused when your genes are aligned with nature.

Separately, the two formulas are powerful; together, their explosive!

For instance, BioTune capsules also contain Cat’s Claw, and Grape Seed and Green Tea Leaf extracts, multiplying their effects.

And even more dynamic ingredients are added to the mix.

…First up is the super supplement Resveratrol.  A high-octane antioxidant produced by certain plants to combat environmental stresses, it’s more commonly known as the active ingredient in red wine that protects the heart.

According to Australian researcher Lindsay Brown, the author of an upcoming study, Resveratrol’s benefits are remarkable.  Her report studies Resveratrol’s influence in protecting the brain and helping to prevent inflammation, memory loss, weight gain, indigestion, cell mutation, and blood-related problems.

…Curcumin is the active chemical in the spice turmeric. BioTune attacks the limitations most supplements suffer that use Curcumin by making it easier to digest.  This launches the material’s anti-inflammatory and gene-strengthening properties more quickly throughout the body.

…Rich in antioxidants, Amla is sometimes called Indian gooseberry.  Packed with Vitamin C, this fruit has a long history of use in Ayuvedic medicine (the traditional medicine of India).  Amla plays a major role in protecting your cells and tissues from destruction.

…Boswellic acid has been used throughout the Middle East, northern Africa, and India as an anti-inflammatory botanical for thousands of years.  In fact, it was once known as frankincense.  This extract has helped traditional medicine practitioners fight fever, gastrointestinal distress, mental health, and joint and muscle pain.

…Quercetin, an aggressive antioxidant found in various fruits, onions, and buckwheat, helps build cardiovascular health.  This intense ingredient promotes exercise recovery and efficient use of energy produced by your cell’s power generator, the mitochondria. Also, there are several clinical trials currently underway studying its potential protective properties.

…Ellagic acid similarly bursts with invigorating antioxidants.  Found in berries and pomegranate, these chemicals also support heart and joint health.

…Alpha lipoic acid strengthens your body use of glucose, your cell’s primary source of energy.  It also aids brain health and was first used to restore liver function in patients with liver problems in the 1970’s.

…Selenium and zinc zap dangerous free radicals in the body, turning them into harmless substances that protect cells from damaging stress.  Two of your body’s most vital immunity boosters, the two metals help protect your stomach, reduce inflammation, and even improves sexual health.

 Why Doctors & Scientists Urge Baby Boomers To Take BioTools

Members of the medical community push BioTools as your one-stop solution to the indignities of aging for two dominant reasons: Safety and Quality.

You hear the phrase “Safety first,” from many nutritional companies.  But AdvoCare backs BioTools with more than 270 years of combined experience and expertise from their Scientific & Medical Advisory Board

Highly regarded and recognized in their areas of expertise, these professionals use their knowledge and experience in the fields of medicine, nutrition, and science to ensure that BioTools is made with the highest quality ingredients based on the latest scientific research.

Let’s hear from some of these experts.

  • “AdvoCare develops state-of-the-art, scientifically based nutritional products designed to promote optimal health and performance,” says Dr. Stanley J Dudrick, MD, FACS. Professor of Surgery, Yale School of Medicine.
  • “AdvoCare products are of such high quality because the unique combination of ingredients have excellent absorption that work together to provide positive results and outcomes,” adds Judith Smith, Pharm.D., BCOP, FCCP, FISOPP, University of Texas.
  • “AdvoCare are distinct for their innovative formulations and top-quality ingredients.  We value putting great science into great products,” echoes Robert Hackman, Ph.D., board chair and research professor, Department of Nutrition, also of UC, Davis.

Doctor-speak translation:  You can trust that BioTools is the ultimate weapon in your pursuit of a long, healthy future.

And speaking of information, scientific or not, I know I’ve thrown a lot your way.

Sure, I could have just said you should get BioTools because you will:

Live longer…live better…feel better…and feel younger.

But hey, you’re a savvy consumer, and you want to know about the ingredients, what they do, and why their use in BioTools makes it better than the competition. What past customers and scientists have said about BioTools is also important in making an informed decision.

So I hope I’ve answered your questions because I have a big one to ask you.

Fearless or Feeble?  What Kind Of Future Do You Want?

In other words, are you the type of person who accepts getting older, and losing the power and independence that comes with it?

Or do you see a better future for yourself?

If so, you need to make that decision now.  Don’t put it off.

If you don’t act now, you’ll continue to get older and weaker.  In the coming years, you may even begin to value yourself less.  Your ability to enjoy many lifelong activities may also start to decline.

Put a stop to that now.  Choose to remain alert, strong, energetic, and in control.  You’ve already taken the crucial first step to a vigorous and purposeful future by reading this far.

Continue the journey, along with thousands of other men and women, by ordering BioTools now.

The Quicker You Respond, The Sooner You Put The Brakes on Aging

Why order now?

I think this quote I found at answers that question better than I can:

“Old age may seem a long way off. But on the day it doesn’t, it will be too late to do anything about it.” Author Unknown

Don’t wait.  Start living a more confident, fulfilled life today, and have a “No fear” attitude about your future.

You can also have a “No fear” attitude about ordering BioTools.  It comes with a 100% satisfaction, money-back guarantee.  You have everything to gain and nothing to lose or risk.

And for less than the cost of a cup of coffee and pastry every day for a month, you can launch your own independence movement, ensuring yourself of a vibrant and confident future.

For now, BioTools is only $69.95 for a 30-day supply.  And I’m sure you’ll agree, that maintaining control of your future is worth about $2.50 a day.

Ordering is easy.  Just use AdvoCare’s easy ordering system.  Go to and click on “The Products” button on the left.  Next, click on the “Well” button, center left, and then select BioTools. Place your order and you’re done–quick and easy.

And if you have any questions before or after you buy BioTools, you can email me, Paula Longstreet, at  You can also call me at XXX-XXX-XXXX.

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