Self-Help Market Writing Sample: Online Ad/E-Mail Blast (Direct Response)

The Secret to Cutting 20 Pounds in 24 Days Revealed

Announcing the Most Efficient Way to Lose Weight.  Guaranteed.

Finally, You Can Halt Weight-Gain Frustration Permanently

Sick & Tired of Your Failed Weight-Loss Attempts?

Do You Know the Fat-Loss Secret Guaranteed to Make You Leaner?

Halt Holiday Weight Gain Quickly & Permanently

(Tested heads)

If you’re sick and tired of empty weight-loss promises…over-hyped diets that don’t work for you…and pricey TV dieting plans…I have an exciting message for you.

There’s a better solution available.

This amazing plan guarantees you a lean, toned body in 24 days.

The 24-Day Challenge, from AdvoCare, promises the following once you begin:

  • Within 24 minutes, you will FEEL the difference.
  • Within 24 hours, you will KNOW the difference.
  • Within 24 days, you will SEE the difference.

Are the people at AdvoCare out of their minds to make promises like this?

Not at all.  Because the 24-Day Challenge delivers.

Since launched over two years ago, the Challenge has powered thousands toward happier, more fulfilled lives.  How?  By helping them cut their weight, gain muscular toning, and increase their sports performance.

Experience This Breakthrough Fat Buster

Imagine checking your progress in the mirror during the 24-Day Challenge.  Every few days you get slimmer and slimmer.

Fat begins to melt from your body.

Your belly flattens and firms.

You try on a new pair of pants; your grasp loosens, and they drop to the ground.

Sounds ideal, right?  Well it gets even better.

Now you notice not only the weight loss and your new toned look, but something else.


Promising Much, Delivering More

The Challenge is the ultimate benefit delivery system.

There’s no “might do this” or “could do this” with the 24-Day Challenge.

Follow the simple directions and it will:

  • Melt body weight and inches
  • Enhance athletic ability
  • Help you reach the best health possible
  • Boost energy
  • Improve stamina
  • Cut food cravings
  • Heighten your self-image
  • Help overcome previous health problems
  • Restore or maintain skin care
  • Aid with regularity problems
  • Give you better eating habits
  • Change a negative life outlook to a positive one

This novel, nutritionally balanced program contains six core products to give you fast, focused, proven results.

Each Challenge bundle includes products that are big sellers on their own.

  • One box of Meal Replacement Shakes-Chocolate—These super shakes help you build muscle and destroy fat with a powerful combination of vitamins and minerals.  Provides you with five to six grams of fiber, 24 grams of protein, and 50 percent of the recommended daily value of calcium.
  • One box of Herbal Cleanse-Citrus—Rejuvenates and cleanses your digestive system.  Aids in removing stored toxins that contribute to weight gain.
  • One bottle of OmegaPlex–A pure and effective blend of both EPA and DHA omega-3 fatty acids—essential components for the health of nervous, digestive, and immune systems.
  • One box of AdvoCare Spark-Mandarin Orange—AdvoCare’s number one seller.  A sugar-free source of fast-acting, long-lasting energy and mental focus.  Contains 21 vitamins, minerals, and nutrients.
  • One box of AdvoCare Spark-Fruit Punch
  • Your choice of one box of Metabolic Nutrition System (MNS) Max 3, C, or E—The MNS kits are weight-loss plans by themselves.  They’re packed with core nutrients and ingredients to help boost energy, control appetite, and turbocharge overall health.

You begin with a 10-day cleanse to rid your body of toxins.  A 14-day Max Pack supplement plan then speeds core nutrients into your body while boosting metabolism.

Breakthrough Fat Blaster Explodes On Internet

This life-changing plan has captivated online self-improvement seekers.

It’s such a big hit, you can prove it to yourself by merely typing “24-Day” into Bing, Google, or Yahoo search engines.  The first entry, or close to it, will be for the Challenge, and reveal page after page of testimonials and endorsers from pleased customers.

Next, check the comments on the sites.

“Just a note of gratitude. Took the challenge and have lost 28 pounds in the first 24 days. I have about 50 pounds more to go. I was the biggest skeptic ever, but the results speak for themselves,” says Chad Jordan, Princeton, N.J.

“I have just completed the 24-Day Challenge from AdvoCare, and I have lost a total of 21.6 pounds in just 24 days.  These products are simply amazing,” adds Andy Marzoff, Tecumseh, Mich.

Tabitha Grace, Tuscon, Ariz., adds, “This is a great product that has help me lose 20 pounds in the last two months.”

“Twelve inches and twelve pounds down in my first 24 days!  Building muscle, dropping jeans sizes, and losing inches in places that I didn’t know I needed to lose it,” says Sarah Zamorah, Springfield, Ore.

“Our group that just finished up. Ten people lost over 100 pounds! Yes, 24 days was all it took,” reports trainer Kelli Chastain, Bridgeport, Conn.

Even Modern Science Applauds This Miracle Fat-Burning Plan

The 24-Day Challenge has the approval of AdvoCare’s eight-member Scientific and Medical Advisory Board, which has 270 years of combined experience and expertise.

The prestigious panel ensures that the Challenge’s products are based on verified and valued science and nutritional standards.

“I am deeply impressed with the devotion to excellence and the strong commitment to health awareness and education that defines AdvoCare. This guarantees that the nutritional needs of athletes and non-athletes are met safely,” confirms Todd Miller, PH.D., CSCS, Professor of Exercise Science, George Washington University Medical Center

Notes Robert Hackman, Ph.D., Board Chair: “AdvoCare products are distinct for their innovative formulations and top-quality ingredients. We value putting great science into great products.”  Dr. Hackman is a research professor, Department of Nutrition, at the University of California, Davis.

Put The 24-Day Challenge To Work For You…And Be Free From Fears of Future Weight Gain

Picture how great it will be to enjoy life without the dread, embarrassment, and frustration of extra body weight.  You can stop worrying about the love handles…the second looks…or being on the lookout for newest diet fad.

Picture how great it will be to throw out the “fat clothes” and wear whatever you want.  Even if you just want to slim down and tone up, the 24-Day Challenge will end that constant search for something that works quickly, safely, and effectively.

That’s what your future holds once you decide to order the 24-Day Challenge.

You Need To Experience This For Yourself

I’m writing to invite you to experience the success and life-changing effects that the 24-Day Challenge offers—without any risk.  Take the Challenge and safely cut your weight, tone up your body, and increase your athletic ability—-all within about three short weeks.

The Challenge has been setting records since it began because it works.  If you think about all the time and money you’ve spent trying to reach an ideal weight or peak performance level, 24 days will go by in a flash.

You also get TWO guarantees.

  • The first is our “Ask Anyone” version.  Check out the comments online, or ask around.  The 24-Day Challenge’s success is based on one thing—big results.
  • Accept the 24-Day Challenge, entirely at our risk. It comes with an ironclad 100 percent satisfaction guarantee.  Not pleased with results?  Simply return the bundle for a no-hassle, no-interrogation refund.

Even Better, Get More Bang For Your Buck

But wait, the Challenge, only available through AdvoCare, also offers unbeatable value.  Let’s take a quick look at what it would cost to buy each core item separately.

  • Meal Replacement Shakes—14 servings, $39.95
  • Herbal Cleanse—10 day supply, $31.50
  • OmegaPlex—45 servings, $19.95
  • Spark Mandarin Orange flavor—42 servings, $51.95
  • Spark Fruit Punch flavor—42 servings, $51.95
  • MNS Max 3, C, or E kits—14-day supply, $44.95-$42.95 
  • That’s a total of $238.25 or $240.25.

For now, the total price for the 24-Day Challenge is $182.25 plus shipping—a combined savings of over $50!  And–less than most people spend every month on a quick, daily lunch!

Also, don’t forget, AdvoCare only sells premier high-quality products.  We don’t sell generic, outdated, or unsafe products.  Nor do we sell items stuffed with nutrients you don’t need.

Plus you get more—FREE.

You get free health coaching throughout the Challenge and beyond, plus meal and exercise plans, and a food choice list.

So accept my invitation and start your 24-Day countdown today.  Please go to and press the “The Products” button on the left, select the “Trim” tab and order.

And, you can call Paula Longstreet at 1-231-878-3116 if you have any questions—before or after you order.

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